Although I was quite young when legendary football coach Vince Lombardi died, I was influenced by his philosophy on life and success. This is probably because football was the game I played most in my youth and the Vince Lombardi Philosophy was always being referenced either by my coach on the field or my dad at home. As a coach, Lombardi was known for being a tough and demanding man and his reputation was that of a winner. In his time as head coach of the Green Bay Packers he was able to lead them to five NFL Championships and two Super Bowl victories. The championship trophy that the NFL plays for each season is named after him.
I was doing some prep work this week for a talk I am going to give next week to a group of sales people and their leaders. As I was thinking about what makes a really successful seller, or leader, or organization I thought of Coach Lombardi and his philosophy on success and being a winner. He was once asked what he was going to do to get to the championships in the coming season. He answered by saying, “We are not going to be flashy. We are going to be brilliant on the basics. We will run, throw, catch, tackle, and block better than every team in the league. That is how we will go to the championships this year.”
Simple, but not easy
Have you ever noticed how amazed people are when someone or some team wins their sport championship two years in a row? Going for three? Wow! More than three? What? Are you kidding me? Impossible! Well, what coach Lombardi knew and what I have learned over the years is that success often breeds carelessness and complacency. Once we taste victory or enjoy a winning season we tend to adopt an attitude of complacency. “I have made it…I can relax”. I see this in the leaders I speak to and I see this in me and I find it to be one of the biggest reasons why we have so few repeat champions. Whether you are selling, leading, or just running the daily race of life, being brilliant on the basics is what places you in the position to win year after year after year.
Determine Your Basics
In Football, Coach Lombardi said, “Some people try to find things in this game that don’t exist but football is only two things – blocking and tackling.” That can be true of all of us, focusing on things that are not important or are not relevant to our overall success. In my line of work the basics are preparation and confidence. I find that the more I do to be prepared and to build my confidence behind my message the more successful I become. The quickest way for me to lose is to think I have “made it”, don’t prepare properly (just “wing it” because, well, I am good, I have made it), and then flop in front of my audience and lose all confidence behind my message.
What are the basics for you? Have you stepped away from them and begun focusing on the flashy or unimportant aspects of your work? Take a few minutes this week to do the following exercise:
- Determine the two or three “basics” for your line of work. What is it that really successful people in this area do day after day better than anyone else?
- Perform an honest evaluation of yourself on these basics. Do a simple “fist-of-five” evaluation. High=5 (I am doing really well in this area), Low=1 (I have no idea what the basics even are for me). 2, 3, and 4 are somewhere in the middle.
- Make a plan to return to the basics. What actions would you need to take each day to begin to strengthen your performance in the basics of your life?
- Set aside a few minutes each day to execute on that plan. (read, practice, study, think)
Coach Lombardi said, “Success demands singleness of purpose.” It is so easy to be distracted by the “flashy”. He also said, “The only place success comes before work is in the dictionary.” It is also easy to wish and want for success without being willing to put in the work required to actually be successful.
Question: What are the “basics” of a successful life? I would love for you to tell me at least two things that we each need to be brilliant in to experience a successful life.



















